Matt Herndon

President and CEO

Mr. Herndon has over thirty years of experience in our industry.  In 1991, he was enjoying his college career and playing baseball for Northeastern Oklahoma College, but his time there was cut short due to an injury, and he decided his best path forward was to focus on his career.  It paid off for him, and he quickly got a job at a small trucking company called Choctaw Express where he worked his way up to Operations Manager.  That company was soon bought by PAM Transportation Services.  Over the years, Matt held progressing roles within PAM Transportation Services, eventually becoming the company's Chief Operating Officer.  After 27 years with PAM Transportation, Matt left the company to serve as President and COO of US Xpress.  

It was after his transition to US Xpress when Matt was presented with an opportunity he couldn’t pass up: to serve as the President and CEO of United Petroleum Transports. Based in Oklahoma, Matt’s home state, and with tremendous potential for growth, Matt made the leap and joined UPT, a family-owned and operated company.  

As a seasoned transportation executive, Matt understands the business of trucking, but his true strength lies in the ability to operate a business while managing people; to lead, develop, and grow companies by utilizing people's talents and building strong teams.  

Although he is a busy man, he always has time for his family.  He has been married to his wife, Merri, for over 30 years.  Together, they have two sons.  His oldest just graduated law school, while his youngest is playing football at Northeastern State University in Tahlequah, OK. 

Greg Price

Executive Chairman

Greg Price serves as Executive Chairman of United Petroleum Transports. After graduating from the University of Oklahoma in 1976 with a degree in accounting he rejoined Oklahoma Tank Lines as the Tulsa Operations manager. In 1980 he formed United Petroleum Transports and was promoted to President of the combined Oklahoma Tank Lines and United Petroleum Transports fleets in 1991. Greg is an avid industry advocate, having served as the President of the Oklahoma Trucking Association and Chairman of the National Tank Truck Carriers. Greg is married to Donna and has three sons, Matthew, David, and James.

After serving as president and CEO of UPT for over forty years, Mr. Price has now transitioned into the role of Executive Chairman. While no longer the Chief Executive Officer, Mr. Price is still heavily involved in the daily operations and serves as mentor to UPT’s leadership.

Rod Radcliffe

Senior Vice President

Rod Radcliffe serves as Vice President of Sales and Business Development and has been with the company since May of 1995. After graduating from college in 1976 he worked for Loves Country Stores where he served in several capacities before joining UPT in 1995.

David Price

Executive Vice Chairman

David Price serves as the Executive Vice Chairman and has been with the organization professionally since 2011 after graduating from the University of Oklahoma with his Masters in Education. He started with UPT as a Fleet Manager and is still working out of that same facility in Baytown, TX. He is also an avid industry advocate as he actively participates in the Texas Trucking Association. He lives in Houston with his wife Jessica and daughter Margaret.