Brian Baubach Named Chief Financial Officer of UPT & FRTL

August 22, 2025

We are pleased to introduce Brian Baubach as the new Chief Financial Officer for United Petroleum Transports and Florida Rock & Tank Lines. Mr. Baubach joined our team on July 21, 2025.

Brian Baubach is a seasoned professional in the trucking industry with over 30 years of experience. After graduating from the University of Tennessee with a degree in Accounting, Brian worked as an accountant with Chattanooga Group before transitioning into the trucking industry as a Senior Treasury Analyst at U.S. Xpress Enterprises. He would grow with that company for over twenty years, eventually working his way up to Senior Vice President of Corporate Finance. Ready to take on a new challenge, Brian landed the role of Chief Financial Officer for Pilot Thomas Logistics three years ago. Now, he is bringing his talent and experience to the UPT & FRTL family.

“I am excited to welcome Brian as our new Chief Financial Officer”, said Matt Herndon, President of UPT & FRTL. “Having had the privilege of working alongside him in the past, I know firsthand the strategic insight, integrity, and leadership he brings to the table. I look forward to the impact Brian will have as we continue driving growth and innovation together.”

Throughout his career, Brian has developed a deep understanding of the financial challenges and opportunities unique to our industry. His proven leadership and insight will be instrumental as UPT and FRTL continue to grow our combined enterprise and establish ourselves as one of the nation’s leading bulk carriers. We are excited to welcome Brian to UPT and FRTL.